Because of the competitive nature of franchises, it is not enough anymore to just have a business plan and enticing customer offer. To be successful, you must make your mark. To outdo your competitors in your business areas, you will need an expert online task force. The marketing strategy we follow at 1stbay drives valuable leads and tangible results to the businesses all across the United States and Canada. From the first day you launch you website, our campaigns will begin bringing in your calls.
YOU GET THIS
Single, Easy, Dynamic Marketing Platform
One Brand Message
Custom Data With Actionable Insight
New and Repeat Customers
One Reliable Partner
Just like other franchisors, you have probably searched the web and spoken to other firms to discover the best platform that can do all phases of your online presence. Perhaps you got a company that does webdesign, another firm is your CMS vendor, another guy is your SEO expert, then lastly a PPC guru. You surely have spent valuable time trying to track different web companies down, rather than just focusing on your core business.
1stbay brings your entire digital presence under a single umbrella. We offer you a flexible service at an unmatchable speed. In addition, our marketing platform will integrate with your legacy systems. You don’t have to worry about losing business continuity or having to manage two separate sets of data.
As a franchisor, you may find it hard to maintain and control your brand image as well as message at the local level. Your franchisees want options. They need fresh content, whether it’s a simple blog post, a local discount, a video, or a Facebook post.
1stbay makes sure that you are allowed to create your brand and approve content which would be consistently made available to the franchisees in a franchisor controlled environment.
Marketing is merely a numbers game. What works and what doesn't can be easily quantified. It can be in the form of knowing which PPC keywords drive actions on your website to help write other marketing collateral. It can also be through quickly testing different landing pages to help guide a larger design objective. Numbers don't lie.
We believe in transparency. We know how much valuable it is to show you everything. It's up to you to decide what information is important and what isn't. Data without action is meaningless. We'll be there to do the heavy lifting for you or give you the tools to make changes on your own.
Finding customers online can be a daunting task as a franchisor. It can be frustrating so we will handle it for you.
SEO Management. Our sites are built with SEO in mind. We're among the best at managing paid search for our clients.
Social Media Management. We help increase the number of people that follow your brand. It doesn’t matter if you have a single social media page, or you allow your franchisees to each have their own. We can take care of everything you need.
Review Management. One poor review, even if it’s miles away, can have a negative impact on your business. We'll get you more positive reviews. We will also provide best practices to address the negative reviews.
We have a dedicated team of resources that includes designers, developers, SEO and Content Professionals, Media Managers, and Account Managers to support the franchise systems. For more than 13 years, we’ve worked on driving over 5.2 million tracked leads and calls to our customers.
Working with 1stbay gets you a team of resources who will support your digital marketing efforts at the corporate and local levels. We provide support to our clients through phone and email. Our typical response times are about 10 minutes or less.
Great Website Design
Fully Responsive Websites
Online Exposure & Leads
Team of Local Online Marketers
FACT: Over 85% of consumers research the web for goods and services. Your website is the first impression and chance your franchisees get to dazzle their potential customers.
With highly professional, unique website design that only 1stbay can build, your first impression will speak volumes. A website that has a beautiful design will build trust in the brand as well as the services provided. A solid website will help you engage with your users as well as convert more high quality, targted traffic into customers.
Your franchisees will get a website that is easy to navigate and has a beautiful design. In addition, they will get a website powered by fully responsive technology. It will be one website that works on all devices. This is important because nowadays more consumers use their mobile devices to search for local businesses. A strong mobile presence is definitely needed to convert traffic into future customers.
With 1stbay, your franchisees get online exposure and that will result in more leads. We make use of paid search campaigns on major search engines like Google, Bing, & Yahoo, utilizing zip code-based geo-targeting to get high-quality leads. You will also have the flexibility to turn on and off campaigns based on day and time. Other strategies are also available, such as:
- Tracking campaigns to new leads and customers
- Local map listings across all major portals
- On and off-page local search optimization
- Reputation and reviews management
- Listings in the top web directories such as Yelp and Angie’s List
We offer an advanced reporting technology. This way, your franchisees will know what is happening in their campaigns with a simply click of the mouse. Franchisees can track the performance of all online advertising channels. They can also rate leads generated from online campaigns as well as manage the success of their online efforts.
Set yourself part and generate leads. Our marketing campaigns are effective. We know that you, the franchise professional are busy focusing on your business. With us, we promise you will never need to worry again about a lack of leads or low phone call volume. Our web team of marketing experts are available with full support... fully turnkey. Focus onyour business, we will handle the rest.
Are you ready to leap ahead of the pack and generate more high quality business leads than you thought possible? Our marketing campaigns are targeted, on budget, efficient, effective and most of all easy. Your busy franchise professionals can stop worrying about low lead counts or lack of calls. You will be backed by your own team of marketing experts devoted specifically to you. Your valuable time will open to run your business. We’ll be “ here. Always behind the scenes” doing everything else.
Your full-service 1stbay franchise marketing package includes everything you need:
Personal Team of 1stBay's Local Web Marketing Experts
Local/National Search Engine Optimization (SEO)
Business Review Management & Consulting
Custom Branded Web Design
Integrated Franchisor Advertising Platform, SMS Platform
Local Business Directory Managment Service
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"1stBay has been easy to work with and we are pleased with the site. We would definitely recommend them. Everything went easy and smooth."
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