Pay Per Click Advertising
SEM Is A Game Changer
Every day, there is around six billion people conducting Google searches. That’s close to over fifty Super Bowl audiences day in and day out. While most businesses would do anything to advertise during the Super Bowl, a better chance is offered everyday on search engine results pages (SERP). This is a greater investment with stronger return. Search engine marketing (SEM) offers the opportunity to advertise to those who are most likely to become paying clients of yours.
How Does SEM Work?
It’s all about carefully-designed keyword campaigns and your Target CPA (cost per action). CPA refers to getting a call, filling out a lead form or purchasing your product. 1stbay creates a list of keywords and search queries statistically that are the most likely to come from potential clients ready to take action based upon your specific goals. For instance, people searching for “what to do after a car accident” would probably look for an automotive mechanic or a personal injury lawyer. Our long years of experience allows us to create keyword campaigns that attract the audience you are searching for and get you instant results.
After that, our PPC experts will create special and unique text and display ads that will start appearing whenever searches getting tracked are typed in by your target prospects. The ads would lead back to your website where you get the desired action... Contact form fill out, a call or a purchase. Visitors to your website will then turn into customers. The special thing about SEM is that advertisers pay money only when their ads are clicked. This is pay-per-click advertisement. Through a preset budget, you pay for ads that create leads. This makes SEM effective 50 times more than television commercials and billboards.
“The goal of a PPC Campaign is to scale for your lowest cost per action, not your lowest cost per click. “
- Scott Andreasen,
CEO and Adwords Certified Expert